The Heavy Burden of Obesity by OECD
Author:OECD
Language: eng
Format: epub
Tags: agriculture/development/socialissues
Publisher: OECD Publishing
Published: 2019-10-10T00:00:00+00:00
In October 2018, France introduced a FoP label called Nutri-Score. It is used on a voluntary basis by about 90 companies including several major retailers and food processors in France and Belgium, with Spain also recently approving the use of the label (van der Bend and Lissner, 2019[40]). It is based on a five-colour scale that summarises the healthiness of a product, and provides a single, compound score, which may aid interpretation by the consumers. On the other hand, consumers who prefer to have more information about a specific ingredient (e.g. the amount of sugar), may prefer a system like the traffic light labelling in the United Kingdom, which provides separate assessments for four ingredients.
To select the most appropriate FoP label design, a randomised experiment was undertaken in France in 2016, with particular attention paid to purchasing decisions made by low-income households (Ministère des Solidarités et de la Santé, 2017[41]). The experiment took place in 60 retail stores and concerned 1 300 food products from four food categories: freshly prepared foods, pastries, breads, and canned prepared meals. Four types of FoP nutritional information systems were tested: Nutri-Score; multiple traffic lights; simplified nutritional labelling system and modified reference intakes. The Nutri-Score was found to have the strongest effect on the overall quality of the shopping cart, compared to the other labels (Ministère des Solidarités et de la Santé, 2017[41]). In addition, several experimental studies conducted in the virtual supermarket settings showed similar results (Chantal and Hercberg, 2017[42]).
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